"Unfortunate Choice of Words" - Rob Clarkson, 2005
When you're the owner of a small business, you need to take care when you give your venture a name. Take the case of a popular two-year-old cafe on Texas Highway 71, near Bastrop.
Last Saturday, a tree falling onto a power line sparked a serious wild fire between Bastrop and nearby Smithville. According to the Austin American-Statesman, the 1200-acre fire has so far consumed 23 homes and 12 businesses. Included in those businesses destroyed was the Bastrop-area cafe Luckily, have been no deaths reported so far.
But back to the cafe. The owners had chosen to name it the Wild Fire Cafe. Unfortunate choice of words, wasn't it?